Your company vehicles are an extension of your business and its advertising and promotion potential. When a prospective customer or client is sitting in traffic, it’s difficult not to notice a brightly colored car, truck, or van that perfectly captures your branding. Furthermore, with time to read, you can offer information about your services, products, website, social media handles, phone numbers, and more. Long gone are the days of bumper stickers and bland logos with contact information that no one can read. Vehicle wraps can include everything you can imagine, from photos and logos to icons and text. Here is everything you need to know about transforming your company vehicles into 24/7 salespeople that become a staple of your brand.
Whether you have a large fleet of service vehicles, only a few company cars, or you need a personal vehicle wrapped, there are options for you. Keep in mind that cars, trucks, or SUVs with many small surface areas and various edges may have a higher installation cost. Vehicles with low clearance and other features may require a design and installation adjustment to the wrap.
Unfinished bodywork, chipping paint, rust, and other poor surface conditions can make it difficult to apply a vehicle wrap effectively. Not only will the wrap not adhere well to the vehicle’s surface, but it may also create further damage when it’s removed. Be sure that any paint or body damaged is addressed before applying and installing a vehicle wrap.
Vehicle wraps are created to be durable and withstand the same elements as your paint. However, if you need to remove or replace a vehicle wrap, when bonded correctly, the procedure is a simple one that should not cause any damage to your vehicle or its exterior.
Just like billboards and other types of advertising, vehicle wraps may need to be updated. Suppose you have expanded your service or product offerings, changed ownership, merged with another company, or any other reason. In that case, it is likely time to update your vehicle wraps to reflect this new information. Even if your business has remained the same, your service vehicles will eventually need to be replaced. Rest assured that the right company can safely remove the wrap and leave your vehicle in perfect shape to sell.
According to the Outdoor Advertising Association of America, vehicle wraps provide a cost-effective way to advertise. If your vehicle travels over 15,000 miles in a year, you can expect over 8 million other vehicles to see it. Over 95% of drivers say that they notice vehicle advertisements compared to fewer than 20% who notice billboards.
Typically there are three different types of graphic wraps for vehicles.
Die-Cut Vinyl Custom Vehicle Wraps
Partial Vinyl Custom Vehicle Wraps
Full Vinyl Custom Vehicle Wraps
The die-cut vinyl graphic is a budget-friendly option for branding your company vehicles. This type of graphic typically involves your company’s name, logo, website, etc.
Partial vinyl wraps are designed to cover only a portion of the vehicle. This option is ideal for vans or trucks with an extended cover over the bed. With more space, you can incorporate more of your branding features.
A full vinyl custom vehicle wrap provides the best opportunity to make a lasting statement and bold impression. This complete graphic display is eye-catching without blocking the sightlines of the driver.
If you have a vehicle, it can be wrapped. However, this goes beyond your standard car, van, and truck. If you typically carry a trailer, expand your branding and message; wrap it. Do you have different vehicles for different services? Focus on what they do and promote it.
Wrapped vehicles parked outside of home and businesses, graphic wraps commuting to and from the office, and different jobs all grab the eye of prospective customers and clients.