Signage for your business is an essential asset. It identifies your location, your products, your services, and your brand. Monument signs can be specifically helpful in drawing attention and sharing information about your organization. However, for the most effective results there are a few things to consider when designing, building, and placing your monument sign.
The Benefit of Including Contrast in Your Monument Sign
Using colors and shades to create contrast can create an eye-catching, attention-grabbing sign. Leveraging different materials, textures, and colors can make for a subtle or a stark contrast. Whichever result you prefer, it is also important to remember that your monument sign should represent your brand and be appropriate for the surrounding environment.
Consider Distance When Placing Your Monument Sign
How do your customers interact with your signage? Is it common for them to pass by on foot? If so, monument signs can boast extra information about your business, like hours, website, phone number, etc. Do they typically drive past? If so, then your sign needs to be more direct with the information you want to share, something as simple as your name and logo. When designing and placing your monument sign, consider how most people will experience it.
Keep Landscaping and Other Distractions in Mind Around Your Monument Sign
The main goal of your monument sign is to attract and demand attention so that passersby and returning customers can easily find your business. If your sign is near a busy intersection, alongside other businesses, or in a quiet part of town, it needs to stand out. Colors, logos, lights, size, and shape can all be utilized to make your monument sign and its information as apparent as possible. Landscaping can be an element that enhances the visibility of your sign, as long as it does not distract or obstruct its information.
If it is time to update, upgrade, or install new signage for your business, the experts at Latch-On Productions in Baton Rouge are here to help. For over 20 years, Baton Rouge businesses and organizations have received the best products, technology, craftsmanship, and service when it comes to their signage needs.