Signs for your business are essential. However, signage goes far beyond “hanging your shingle”; it encompasses everything from branding awareness and customer service to brand equity and market visibility. No longer does your company’s signage need to be limited to your door, roadside, or a front-facing wall, and it can do a lot more than just tell the world your name. 

External and internal signage can guide your prospective customer and client base to and through your business. The right signage solutions can create a professional and inviting atmosphere. Choosing the right colors, shapes, lights, placement, and other design elements are critical to getting the most out of your branding. Furthermore, banners, vehicle wraps, and other promotional displays cannot only enhance your promotional abilities; they are available around the clock.  

Here is everything you need to know about commercial signage solutions for your business.  

What is Channel Letter Signage?

Channel letters are three-dimensional graphic elements that have separate illumination within an individual structure. This is a popular sign option because they are very flexible and can be created with a wide variety of sizes, fonts, and colors.

How Can Vinyl, Mesh, and Fabric Banners Help Your Business?

Vinyl, mesh, and fabric banners are easy, low-maintenance signage options that can be easily updated and replaced. These banners are perfect for upcoming events, temporary promotions, and short turnaround times. Banners are also very cost-effective. Another benefit of this type of sign is that you can be as concise or expansive as you need to be. Whether these signs are at an off-site location and need to be simply directional or titular, or will be at your place of business and need to present details, vinyl, mesh, and fabric banners can meet all of these needs.  

What are Monument Signs?

Monument signs are designed to grab the attention of passersby. These ground-based signs have a low profile that is typically manufactured of aluminum, steel, wood, masonry, or other durable materials. This sign type is rugged and weather-resistant and can be internally or externally illuminated.

How Do Window and Wall Graphics Help Your Business?

The walls and windows of your business are prime real estate to promote your different products, services, and other information. These sign elements are easy to install, change, and update, they can dramatically enhance your branding in and around your business. Window and wall graphics can create a welcoming environment for your customers, minimize miscommunication, and keep your latest and greatest events and promotions top of mind. 

How Do Vehicle Wraps Help Your Business?

Whether your company has a fleet of vehicles or just a single car or truck, everywhere they travel is an opportunity to create an impression. While logos, phone numbers, and even websites have been commonplace on the doors, hoods, and backs of cars and trucks for years, the best way to make your business and brand stand out is with a vehicle wrap. This affordable, eye-catching, and effective type of signage and advertising can turn your company car into a mobile salesperson working around the clock. From vivid colors that highlight your logo and other branding features to photography and high-resolution imagery to the pertinent information your prospective client base wants and needs, vehicle wraps can achieve it all.

What is Wayfinding Signage?

If you have a large facility, or an office with many potential destinations, like a doctor’s office, wayfinding is critical for your customers’ experience. These signs can be as simple as a directory that informs you of an office or room location, or as intuitive as showing you your progress towards a destination. Depending on the size of your building, multiple, different, and distinct wayfinding signage may be necessary. Not only can these signs be convenient for your customers and visitors, but they can also save your employees time by mitigating the need to give directions. 

What are Cabinet Signs?

Cabinet signs, or box signs, can commonly be found mounted on storefront walls as well as freestanding signage. These internally illuminated signs can be fabricated to be nearly any shape and size. The face of the sign can be easily replaced to update and upgrade the information shown, making them a popular option for various business applications.