Your business’ sign literally represents your brand. No matter what service or product you offer, displaying your name, logo, and information is one the earliest, if not the first impression that you’ll make on your potential customers and clients. Dirty, dingy, damaged, and unkempt signage can portray a message that you don’t want to send. However, with a few easy steps, you can keep your signs bright, fresh, and clean.
Keep Touch Up Paint for Your Sign Available
Over time parts of your sign and the areas around it will succumb to the weather and other types of wear and tear. Having some extra paint handy can make it easy to touch up any unsightly areas can keep your signage looking consistently fresh. Accidental nicks, scratches, dents, and dings can be quickly erased with a few brush strokes.
Always Use Rust-Proof Screws and Screw Caps for Your Sign’s Mounts
Wall and post-mounted signs require rust-proof screws. As this mounting hardware is exposed to the elements can create damage. Regular screws will rust and eventually drip over the front of your sign, staining it. Furthermore, screw caps create a cleaner, sleeker look for your signage.
Keep Trees Trimmed, Flowerbeds Mulched, and Landscaping Strategically Designed Around Your Signage
One of the best and easiest ways to enhance your organization’s signage and make it more inviting is to add landscaping. However, it needs to be done with thought about how it will affect your signage. Whether you have a monument sign or sign cabinet, landscaping, sprinklers, and trees need to be appropriately planted and installed. The right type of landscaping can keep people and animals away from your signage, preventing unnecessary damage. Keeping the space around your signs mulched is also beneficial as it prevents landscape crews from getting too close and potentially damaging the sign. Also, be mindful of trees that are adjacent to your signage. Not only can tree branches scratch your sign, but the rain that runs off of tree leaves can also create puddles and other problems for the electrical conduits that power your signage. Lastly, be mindful of any sprinklers, sprinkler heads, or irrigation systems that can impact your signage assets. Point all sprinklers away from contacting your signs and their infrastructure in order to prevent rust and other stains.
The first important step to take is having your sign designed and installed by an experienced, trusted team of professionals. For over 20 years, Baton Rouge businesses and organizations have received the best products, technology, craftsmanship, and service when it comes to their signage needs the experts at Latch-On.