Day or night, near or far, your company’s vehicles are always working. Even if they’re sitting at a stoplight or in a parking lot, they are still marketing your business. This is assuming they have a vehicle wrap.
Vehicle wraps display your company’s branding, logo, colors, contact information, and service and performance differentiators. There are many benefits that a vehicle wrap can offer your organization. First of all, wraps are a one-time cost with no recurring expense. They can also be completely customized by an experienced sign company to meet your specific needs. Here are a few tips when it comes to your next, or your first vehicle wrap.
Do You Want a Full or Partial Vehicle Wrap?
Your first big decision about vehicle wraps is whether you want a full wrap or partial wrap. A partial wrap can display your logo and a limited amount of information and branding. A full wrap can cover the entire vehicle and offer a comprehensive look that fully brands your vehicles and shares as much info and branding as possible.
What Text and Information Do You Want to Share on Your Vehicle Wrap?
Your vehicle’s surface area has a limited amount of space. However, it can be easily leveraged to include the most important pieces of information. Phone numbers, website addresses, and logos are the most important. Your prospective customers can identify you and get the information that they need in order to research and reach out.
What Colors and Logos Do You Want on Your Vehicle Wrap?
Most companies typically have multiple logos. When it comes to your vehicle wrap you want to select the version that is easiest to read and identify. The colors used in your wrap should represent your brand. Colors can also send different messages that can represent your brand as well. For example, greens signify health and growth, yellow signifies happiness and warmth, blues signify strength and trust.
Are There Any Other Visual Elements You’d Like Included on Your Vehicle Wrap?
Your logo can also tell a story, however brief. Different lines, shapes, textures, patterns, and images can all be included to provide a more direct projection of what you can do for your customers and clients. As long as additional visual elements don’t’ distract from the critical information that your wrap needs to convey, there are enhancements that you can make. Your vehicle wrap specialist can advise to make sure that your design works as effectively as possible.
For over 20 year the experts at Latch-On Productions have been helping Baton Rouge businesses with all of their signage needs.